Seniors College of Prince Edward Island
Seniors College of PEI is a not-for-profit organization that gives older adults the chance to experience the joy of learning. They offer courses across Queens, Kings, and Prince counties, creating opportunities for connection, growth, and curiosity.
Overview
We helped Seniors College of PEI increase enrollment by 21% in one year with a targeted campaign.
Results
We brought the college’s sense of community, openness, and joy of learning to life in their promotional materials. Through our collaborative efforts, enrollment increased from 329 to 400, helping more older adults engage with lifelong learning opportunities. The enrollment increase marked a reversal of several years of decline in membership.
“We are grateful for your work in a short time period, the great graphics and taglines, the use of pictures of our members (Islanders look to see who they know in the pictures), the work on the new gift card, preparing the advertisement and article for The Buzz, and your work on our Seniors College Presentation. The social marketing campaign was instrumental in increasing our members.”
