Clarity Audit
Take the first step to better, clearer communications with our 28-day diagnostic Clarity Audit.
Clarity is the first step.
Our Clarity Audit identifies your biggest communication and accessibility gaps. In just 28 days, you get an independent perspective on what is holding your organization back.
The Clarity Audit is $4,500 cad +tax.
Choose your focus
Public communications
For organizations that need their communications to be accessible, readable, and effective for the communities they serve. We measure readability, accessibility metrics, and clarity against sector standards. Includes a SWOT analysis of your current communications landscape.
Fund development communications
For organizations preparing for year-end giving or major donor campaigns. We can help pinpoint gaps between your messaging and your donors or financial partners.
How it works
Day 1: Kickoff call
You tell us about your organization, your communications challenges, and what you want diagnosed. We confirm scope and answer your questions.
Day 4: Intake form due
After the kickoff call, you’ll submit a short form, providing any additional context and resources we need for the audit.
Day 14: Insights check-in
We’ll meet midway to share what we have found so far. We may have a few questions for your team. You can ask us any questions too.
Day 28: Audit delivered
We’ll present the audit to your team.
You’ll receive:
A SWOT analysis of your current communications
Accessibility and clarity metrics scored against sector benchmarks
A breakdown of the 3-5 biggest gaps, ranked by impact
A one-page prioritized action list
After the audit, we can continue to work together and help you with the fix too. Or, the Clarity Audit could be all your team needs. Either way, the audit will pave the way to better and clearer communications.
What it is
The Clarity Audit is a diagnosis, not a treatment plan. Like an X’ray, it will show you what is broken, where, and how urgently it needs attention. We can work with you on a strategy later, if you want. Or, your team can take it from here.
The Clarity Audit is a gateway to better comms. It is designed to expose (or confirm) where your organization’s biggest risks are. Then, you can decide to fix it yourselves, or work with us on the strategy & next steps.
What it is not
A strategy or implementation plan.
A custom consulting engagement.
Ready for a Clarity Audit?
The Clarity Audit is $4,500 cad +tax. At the time of payment, you will be able to book your kickoff call.
Why Spruce?
Most organizations we work with have excellent staff with strong comms skills. What they often lack is the external perspective to see where the gaps are, or more critically, which of the gaps are actually critical.
We’ve helped organizations get their communications on track for four years. We know how Grade 14 reading level impacts a reader’s ability to take action on information, and we know why Giving Tuesday campaigns can miss the mark. We know how to triage what’s “nice to have” vs. a red alert emergency.
In short, our team knows our stuff! And we’re excited to help you get on track.
Audit clients
We have run communications diagnostics for many organizations. In some case, we’ve flagged major accessibility issues, in others we’ve been able to pinpoint where donors are getting lost.
Recent fund development communications audit clients include:
Recent accessible communications audit clients include:
Reviews
FAQ
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Yes, but you need to book them as separate Clarity Audits. Each package scopes to one focus area.
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Strategy is about how you improve your communications. The audit is about identifying the problem. We start with an audit to quickly get clear on the gap between your messaging and your audience. It is designed to be quick and a natural first step in the process of getting your comms on track.
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Yes, we’re pleased to support organizations outside of Canada. For organizations outside Canada, we’ll ask you a few more questions to make sure our recommendations fit your jurisdiction.
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We’d be happy to help you. The audit is the first step. We can discuss developing your strategy, building your team’s capacity, and supporting your implementation later, if you want help in these areas.
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Book the one that feels most urgent. If you are heading into giving season, fund development is probably the answer. If navigating your public-facing materials is confusing clients or exhausting staff, start with public communications.
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We offer a full refund, no questions asked, within 24 hours of payment. Refunds take 30 days to process.
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We use Canada's accessibility standards (CAN-ASC-3.1:2025). Organizations that communicate with the public are expected to meet clear readability and accessibility benchmarks. The Clarity Check identifies where your communications stand against these standards, and where the gaps are before they become compliance risks.
*If you are an organization outside of Canada, we will ask you questions about your jurisdiction’s accessibility standards. We may not have the background in your jurisdiction, but we’re sure that the principles we bring to this work will still be helpful.
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Yes, the audit deliverables are final and we will not revise our documents after providing them. This is an independent audit and we may bring a different perspective than your team.
Ready for a Clarity Audit?
The Clarity Audit is $4,500 cad +tax. At the time of payment, you can book the kickoff call for your organization.
